DigitalDirective | Last updated: June 29, 2026

This Privacy Policy explains how DigitalDirective LLC, a Utah limited liability company doing business as DigitalDirective ("DigitalDirective," "we," "us," or "our"), collects, uses, discloses, and protects personal information in connection with our websites, forms, communications, marketing, sales, onboarding, client services, technology-enabled marketing services, dashboards, automations, AI-enabled tools, and related offerings (collectively, the "Services").

For privacy questions or requests, contact us at hello@digitaldirective.io or by mail at 7533 S Center View Ct Ste 5605, West Jordan, UT 84084.

This Policy is intended to be practical and transparent. Some Services are delivered through third-party platforms, white-label fulfillment partners, hosting providers, advertising platforms, analytics providers, CRM tools, communications providers, AI vendors, payment processors, and other service providers. Because the exact tools used may vary by page, service, client configuration, or implementation, this Policy uses terms such as "may" and "including" where appropriate.

1. Scope of This Policy

This Policy applies to personal information we process about visitors to our public website and online properties; prospects, leads, and people who contact us or book a consultation; clients and representatives of client businesses; users of dashboards, portals, forms, chat, voice, SMS, email, call-tracking, reporting, or automation features we provide or configure; and our clients’ customers, leads, website visitors, callers, chat users, message recipients, or other end users when we process information in connection with Services we provide to a client.

When we process information about a client’s customers, leads, or end users on behalf of a client, we often act as a service provider, processor, vendor, or similar role for that client. In those situations, the client is generally responsible for its own privacy notices, legal basis, consents, and instructions, and we process the information to provide Services to that client. This Policy also explains our own practices for our website, marketing, sales, support, business operations, and direct client relationships.

This Policy does not replace the privacy policies of third-party platforms such as Google, Meta, LinkedIn, payment processors, directories, CRM providers, telecommunications providers, or other services that may process information under their own terms and privacy practices.

2. Summary Notice at Collection

This section gives a plain-language snapshot of the categories of personal information we may collect and the purposes for which we may use them. More detail is provided in the sections below.

Identifiers and contact information may include name, business name, email address, phone number, mailing address, account login details, and online identifiers. We use this information to provide Services, respond to inquiries, onboard clients, manage accounts, communicate, provide support, process billing, maintain security, and conduct marketing where permitted.

Business and client information may include job title, company details, website, industry, service areas, marketing goals, business profile details, licenses, or insurance information when needed for platform eligibility or setup. We use this information for service delivery, campaign setup, listings, advertising, local SEO, Google Local Services Ads, reporting, and related client support.

Lead and customer interaction data may include form submissions, calls, messages, chats, AI voice interactions, chatbot transcripts, appointment requests, lead source, campaign data, and related engagement records. We use this information for lead management, client services, routing, follow-up, analytics, reporting, quality improvement, and dispute resolution.

Internet, device, and usage data may include IP address, browser, device type, pages viewed, referring URLs, cookie identifiers, interaction data, and approximate location inferred from IP address. We use this information for website operation, analytics, performance measurement, security, troubleshooting, advertising measurement, and fraud prevention.

Payment and transaction data may include billing details, invoices, plan selection, payment status, and transaction records. Payment card data is typically handled by payment processors rather than stored directly by us. We use this information for payment processing, invoicing, subscription management, tax and accounting records, and fraud prevention.

Communications and support data may include emails, texts, call notes, call recordings where used and disclosed, support requests, and feedback. We use this information to respond to requests, provide support, improve Services, maintain records, and comply with law.

Third-party platform data may include data from or about Google Business Profile, Google Ads, Local Services Ads, Meta, directories, analytics tools, CRM tools, calendars, or similar platforms. We use this information to provide requested integrations, advertising, analytics, listings, reporting, account setup, and optimization.

Sensitive information is not intentionally sought unless necessary for a specific Service or voluntarily submitted by a user, client, or lead. Sensitive details may be revealed if someone enters health, financial, precise location, or other sensitive information into a form, chat, message, or call. We use such information only as necessary to respond, provide requested Services, comply with law, or follow client instructions, and users should avoid submitting sensitive data unless necessary.

3. Information We Collect

A. Information you provide directly

We collect information you choose to provide when you contact us, submit a form, book a call, request an audit, subscribe to communications, create or use an account, purchase Services, provide onboarding information, connect platforms, submit support requests, or otherwise communicate with us. This may include name, business name, email address, phone number, address, website URL, industry, marketing goals, account credentials or access permissions you choose to provide, billing information, messages, files, and any other information you submit.

B. Information collected through our Services

Depending on the Services purchased or enabled, we may collect or process lead forms, chatbot conversations, AI voice-agent interactions, call recordings, call transcripts, text messages, email messages, appointment requests, customer inquiries, campaign performance data, website analytics, advertising data, listings data, review data, CRM records, dashboard usage, and other information generated through marketing, automation, reporting, advertising, local search, website, communications, or platform services.

C. Information collected automatically

When someone visits our website, uses our online properties, interacts with our ads, opens communications, or uses certain Services, we or our service providers may automatically collect IP address, device and browser information, operating system, pages viewed, referral information, timestamps, cookie identifiers, approximate location, interaction events, and similar technical or usage data.

D. Information from third parties

We may receive information from clients, public sources, advertising platforms, analytics providers, search and map platforms, social media platforms, listings networks, payment processors, CRM providers, scheduling tools, communications providers, referral partners, service providers, and other third parties. This may include business profile information, campaign performance data, lead information, contact details, platform status, call or message data, analytics data, and records needed to provide Services.

4. How We Use Personal Information

We use personal information to provide, operate, maintain, configure, fulfill, support, and improve our Services; respond to inquiries and provide consultations; create audits, proposals, reports, campaigns, listings, websites, chatbots, AI voice agents, automations, dashboards, and other deliverables; manage accounts, onboarding, billing, subscriptions, payments, taxes, and collections; communicate about Services, updates, support, security, billing, legal notices, and marketing; deliver, route, measure, and report on leads, calls, chats, forms, messages, appointments, listings, ads, and campaigns; personalize and improve website and service experiences; conduct analytics, testing, troubleshooting, debugging, quality assurance, and performance measurement; protect against fraud, spam, abuse, unauthorized access, and security incidents; comply with law, legal processes, platform policies, and contractual obligations; enforce agreements and protect rights, safety, property, and legal interests; and carry out any other purpose disclosed at the time of collection or with consent.

5. AI, Automation, Chatbots, and Voice Agents

Some Services may involve AI-enabled tools, chatbots, AI voice agents, automated workflows, lead-routing systems, content-generation tools, analytics tools, and similar automated systems. These tools may process prompts, scripts, knowledge-base content, business information, form submissions, chats, calls, transcripts, messages, recordings, campaign information, and similar data to provide the requested functionality.

We may use third-party AI service providers or platform-integrated AI technologies. We do not knowingly use client or customer personal information to train public AI models unless disclosed or authorized. However, AI tools may process information as necessary to provide the requested Services, and each provider may process data under its own terms, privacy practices, and enterprise or platform controls.

AI-generated outputs can be inaccurate, incomplete, outdated, or unintended. Clients are responsible for reviewing and approving public-facing scripts, knowledge bases, disclosures, and automated workflows used for their business, and for ensuring they have appropriate rights, notices, and consents for information submitted to AI-enabled Services.

6. Cookies, Pixels, Analytics, and Similar Technologies

We and our service providers may use cookies, pixels, tags, scripts, SDKs, local storage, and similar technologies for essential functionality, security, performance, analytics, advertising measurement, retargeting, personalization, communications features, embedded content, and service delivery. The specific technologies used may vary depending on the page, configuration, integrations, and Services enabled.

For detailed information about cookie categories, possible third-party tools, and user choices, please review our separate Cookie Policy.

7. How We Share Personal Information

We may disclose personal information to platform, hosting, and infrastructure providers that host, operate, or support our website and service portals; white-label fulfillment partners, subcontractors, software vendors, technology partners, and other service providers that help us provide the Services; analytics, advertising, measurement, search, social media, and marketing platforms such as Google, Meta, Microsoft, LinkedIn, and similar providers depending on the Services or tools enabled; CRM, email, SMS/MMS, phone, call-tracking, telephony, scheduling, chatbot, AI voice, automation, and customer-support providers; directory, listings, publisher, review, map, search, and local-business platforms; payment processors, banks, subscription-management providers, accountants, tax providers, and collection providers; professional advisors, insurers, auditors, attorneys, and compliance consultants; a client or its authorized representatives when information is processed in connection with Services we provide to that client; government authorities, regulators, courts, law enforcement, or third parties when required by law or when we believe disclosure is necessary to protect rights, safety, security, or legal interests; successors or potential successors in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction; and other parties with consent, at your direction, or as disclosed at the time of collection.

We do not sell personal information for money. However, certain analytics, advertising, retargeting, or measurement activities may be considered a “sale,” “sharing,” or “targeted advertising” under some privacy laws. Where applicable, you may opt out as described in the “Your Privacy Choices and Rights” section below and in our Cookie Policy.

8. Third-Party Platforms and Social Media

Our Services may integrate with or rely on third-party platforms such as Google, Meta, Microsoft, LinkedIn, Yelp, directories, review platforms, map providers, CRM tools, payment processors, and communications providers. These platforms may collect, receive, use, retain, or disclose information under their own terms and privacy policies. We do not control those independent privacy practices.

If you interact with us through Meta platforms or if Meta integrations are used in connection with our Services, you may have options to access, manage, or delete certain information through Meta’s tools or through a data-deletion request process made available by the applicable platform. We can assist with data requests for information we control or reasonably can access, but we may not control information retained by third-party platforms.

9. Google API and Google Platform Data

Where Google integrations are used, information received from Google APIs is used and transferred only as necessary to provide or improve the requested user-facing features, maintain security, comply with law, or as otherwise permitted by Google’s applicable policies. DigitalDirective’s use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements, where applicable.

10. Communications, Email, SMS, Calls, and Recordings

If you provide contact information, we may contact you by email, phone, text message, online message, or similar methods for transactional, administrative, account, security, billing, support, service, and marketing purposes where permitted. If you opt in to SMS or automated communications, message frequency may vary and message/data rates may apply. Consent to receive marketing messages is not a condition of purchase.

You may opt out of marketing emails by using the unsubscribe link in the email. You may opt out of text messages by replying STOP or by contacting us. We may still send non-marketing, transactional, security, billing, legal, or service-related communications where permitted.

Calls, chats, and AI voice-agent interactions may be recorded, transcribed, monitored, or analyzed for service delivery, training, quality assurance, security, compliance, and recordkeeping where permitted and disclosed. Clients are responsible for providing any call-recording, AI-disclosure, telemarketing, texting, or consent notices required for communications sent, triggered, configured, or received on their behalf.

11. Data Retention

We retain personal information for as long as reasonably necessary to provide the Services, operate our business, maintain accounts and records, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud or abuse, maintain security, support backups and business continuity, and fulfill the purposes described in this Policy. Retention periods vary depending on the type of information, the Services involved, client instructions, platform requirements, legal requirements, and operational needs.

When we no longer need personal information, we may delete, de-identify, aggregate, archive, or retain it as permitted or required by law, contractual obligations, backup systems, or legitimate business needs. Third-party platforms and service providers may have their own retention practices.

12. Security

We and our service providers use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. These safeguards may include access controls, account permissions, secure transmission methods, vendor controls, monitoring, and other security measures appropriate to the nature of the information and Services.

No website, platform, transmission, storage system, or security measure is completely secure. We cannot guarantee absolute security. Clients are responsible for maintaining the confidentiality of credentials, limiting access within their own organization, using strong passwords and multi-factor authentication where available, and promptly notifying us of suspected unauthorized access.

13. Your Privacy Choices and Rights

Depending on your location and applicable law, you may have rights to request access to, correction of, deletion of, or portability of personal information; to opt out of certain targeted advertising, sale, or sharing activities; to limit certain uses of sensitive personal information; to withdraw consent where processing is based on consent; and to appeal a privacy-rights decision where applicable.

To submit a request, contact us at hello@digitaldirective.io. Please describe your request and provide enough information for us to verify your identity and locate the relevant information. We may ask for additional information to verify the request. Authorized agents may submit requests where permitted by law, but we may require proof of authorization and verification of the consumer’s identity.

If your request relates to information we process on behalf of one of our clients, we may direct you to the client or work with the client to respond, depending on our role and applicable law. We may deny or limit requests when permitted by law, such as when we cannot verify the request, the information is needed to provide Services, the information is subject to legal retention requirements, or an exception applies.

Where legally required and technically feasible, we will honor recognized browser-based opt-out preference signals, such as Global Privacy Control, for applicable sale, sharing, or targeted advertising activities associated with the browser or device sending the signal.

14. U.S. State Privacy Notices

Certain U.S. state privacy laws, such as the California Consumer Privacy Act as amended by the California Privacy Rights Act and the Utah Consumer Privacy Act, apply only to businesses that meet specific thresholds and requirements. DigitalDirective may not be subject to every state privacy law at all times. However, we provide the following disclosures to help explain our practices and to support privacy rights where applicable.

Identifiers may be collected from users, clients, forms, platforms, and cookies. Identifiers may be disclosed to service providers, platforms, clients, and vendors as needed, and may be used for advertising or analytics if configured.

Commercial and transaction information may be collected from clients and payment or subscription systems. This information may be disclosed to payment processors, accounting providers, and service providers.

Internet or network activity may be collected through website and service usage. This information may be disclosed to hosting, analytics, security, and advertising providers as configured.

Geolocation data may include approximate location inferred from IP address. We do not intentionally collect precise location unless it is submitted or required for a specific Service.

Audio, electronic, or similar information may include calls, chats, voice-agent interactions, recordings, transcripts, or messages if enabled for Services.

Professional or business information may be collected from client representatives, prospects, public sources, platforms, and onboarding materials, and may be used for sales and service delivery.

Inferences and analytics may be derived from campaign performance, website activity, lead sources, or service data to improve reporting and marketing.

Sensitive personal information is not intentionally sought except as necessary for specific Services or if voluntarily submitted. We do not use sensitive personal information to infer characteristics except as permitted by law.

We do not knowingly sell personal information for money. We may disclose personal information for business purposes to the categories of recipients described in this Policy. We may use or disclose information for analytics, measurement, advertising, or retargeting when configured, and these activities may be considered “sharing,” “targeted advertising,” or a “sale” under some state privacy laws. You may contact us to opt out where applicable.

We do not knowingly sell or share personal information of consumers under 16. We do not use sensitive personal information for purposes that would require a right to limit under California law unless disclosed or permitted by law.

15. International Visitors

DigitalDirective is based in the United States. If you access our website or Services from outside the United States, your information may be transferred to, stored in, or processed in the United States or other locations where we or our service providers operate. These locations may have privacy laws that differ from those in your jurisdiction.

Where laws such as the GDPR or UK GDPR apply, our legal bases for processing may include performance of a contract, legitimate interests, consent, compliance with legal obligations, and protection of rights and security. Depending on applicable law, you may have rights to access, correct, delete, restrict, object to processing, request portability, or lodge a complaint with a supervisory authority. To submit a request, contact us using the information below.

16. Children’s Privacy

Our website and Services are intended for businesses and adults and are not directed to children under 13. We do not knowingly collect personal information directly from children under 13. If you believe a child under 13 has provided personal information to us, please contact us so we can take appropriate action.

17. Third-Party Websites and Links

Our website and Services may link to third-party websites, platforms, apps, forms, payment pages, social media pages, or embedded content. Those third parties may have their own privacy policies, cookie practices, terms, and security practices. We are not responsible for the privacy or security practices of third parties that we do not control.

18. Changes to This Policy

We may update this Policy from time to time. The “Last updated” date above indicates when this Policy was last revised. If we make material changes, we may provide notice by posting the updated Policy on our website, through account notices, or by other appropriate means. Continued use of our website or Services after an update means the updated Policy applies to information collected after the effective date, except where law requires additional notice or consent.

19. Contact Us

If you have questions about this Privacy Policy or want to submit a privacy request, contact us at:

DigitalDirective LLC
Attn: Privacy Requests
7533 S Center View Ct Ste 5605, West Jordan, UT 84084
Email: hello@digitaldirective.io